نوع مقاله : مقاله پژوهشی
نویسندگان
1 مدرس دانشگاه نورهدایت شهرکرد
2 دانشجوی کارشناسی ارشد مدیریت دولتی
3 کارشناسی ارشد مدیریت صنعتی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to analyze the relationship between quality of innovation, knowledge-based leadership, customer knowledge management and performance of small and medium enterprises.
Methodology:
The present study was correlational in terms of research method and applied in terms of purpose. The research instrument is based on the standard questionnaires of Donat and Pablood (2015), Wang and Wang (2012), Taherpour et al. (2015) and Grival and Tansuhaj (2014) which after measuring the validity (convergent, divergent and Exploratory) and reliability (Cronbach's alpha, hybrid and diestra), through the participation of 96 managers of small and medium companies active in the food industry of Chaharmahal and Bakhtiari province, who were selected by random sampling method and Morgan table. Was implemented. The data analysis method was performed at both descriptive and inferential levels through "SPSS25" and "WarpPLS8" software.
Results:
Research findings show that the intensity of competition does not moderate the relationship between customer knowledge management and the quality of innovation; But the quality of innovation has mediated the relationship between customer knowledge management and Firm performance.
Conclusion:
This article encourages small and medium-sized companies to work more closely with their customers, as they are the key to gaining a competitive advantage
کلیدواژهها [English]
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