Effects of Sharing Information in Social Networks on the Skills of Staff and the Moderating Role of Social Networking Capabilities (Case Study: Libraries of Islamic Azad University of Tehran)

Document Type : Original Article

Authors

1 Ph.D. Student of Information Science and Knowledge Department, Research Officer, Payame Noor University, Tehran, Iran.

2 Assistant Professor, Information Science and Knowledge Department, Islamic Azad University, Babol Branch, Babol, Iran.

Abstract

Objectives: At Islamic Azad University of Tehran. Based on Cochran test, a number of 132 out of 200 employees was selected as a sample. Data on sharing information on social networks were gathered by a questionnaire. Data analysis was conducted using Path analysis by the SPSS 24 and Smart Plus software at a significant level less than 0.05.
Findings:  job performance with an average of (3.794) and knowledge sharing through social networks with an average of (3.785) were satisfactory and social networking capacity (3.399) was in a near-moderate situation. Analyzing results showed that information sharing in social networks has a significant effect on employees' job performance. Moreover, the role of moderating social networking capabilities was also confirmed.
Conclusion: social networks help employees to share knowledge more easily and quickly at the organizational level and provide a way to achieve organizational goals. Therefore, specific and planned measures need be taken into account to upgrade and utilize social networking capabilities.
 
 

Keywords


  1. Agnihotri, R., Dingus, R., Yu, M. y., & Krush, M.T. (2015). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53: 172-180.
  2. Al-Daihani, S., M., Suha A. (2015). Exploring academic libraries use of Twitter: a content analysis. The Electronic Library,  33(6): 1002-1015, https://doi.org/10.1108/EL-05-2014-0084.
  3. Anari, F., Asemi, A & Riahinia, N. (2013). Useing of social networking Tools, in sharing Knowledge by librarians of University of Isfahan. Journal of Epistemology (library and information science and information technology), 6(20), 9-23. [In Persian]
  4. Baran. K. S., & Stock. W. G. (2015). Interdependencies between acceptance and quality perceptions of social network services: the standard-dependent user blindness. In Proceedings of the 9th International Multi-Conference on Society, Cybernetics and Informatics (IMSCI 2015).
  5. Bavik, Y.L. (2017). Ethical leadership and employee knowledge sharing: Exploring dual-mediation paths. The Leadership Quarterly,29(2), 322-332.
  6. Cai, Q.H., Hefu Liu, X.W. (2018). Improving the agility of employees through enterprise social media: The mediating role of psychological conditions. In International Journal of Information Management,38(1), 52-63.
  7. Cao, Y., Xiang, Y. (2012). The impact of knowledge governance on knowledge sharing. Management Decision, 50(4), 591 – 610.
  8. Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777–782.
  9. Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A Partial Least Squares Latent Variable Modeling Approach For Measuring Interaction Effects: Results From A Monte Carlo Simulation Study And Electronic Mail Emotion/Adoption Study. Information Systems Research, 14(2): 189-217.
  10. Davari, A. & Arash Rezazadeh, A. (2013). Structural Equation Modeling with PLS. Thran. Academic Jihad. [In Persian]
  11. Din, N. & Haron, S. (2012). Knowledge sharing as culture among Malaysian online social networking users. Procedia- Social and Behavioral Sciences, 50: 1043-1050.
  12. Dong, T.P., Cheng, N. CH., Wu, Y., & CH. J. (2014). A study of the social networking website service in digital content industries: The Face book case in Taiwan. Computers in Human Behavior, 30: 708-714. https://doi.org/10.1016/j.chb.2013.07.037.
  13. Ezeani, C. N., &  Uzoamaka, I. (2012). Using Social Media for Dynamic Library Service Delivery: The Nigeria Experience, Library Philosophy and Practice (e-journal), 814. http://digitalcommons.unl.edu/libphilprac/814
  14. Fallahian, F. (2011). Identification of Effective Virtual Communication Factors in Organizational Knowledge Sharing (Dissertation). Ministry of Science, Research and Technology-Mehr Alborz Institute of Higher Education- Institute of Information Technology. [In Persian]
  15. Fernandez, J. (2009). A SWOT Analysis for Social Media in Libraries. Library Staff Publications, 5(33): 35 37.
  16. Fornell, C. & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1): 39-50.
  17. Ghafari Ashtiani, P., Horri, M. S. & Gholami B. (2011). Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co), Journal of Marketing Management (JOMM), 6(12), 63-80. [In Persian]
  18. Gholamreza, K. (2012). Research Methodology with the approach to the dissertation. Cultural Center of Publication. Tehran. [In Persian]
  19. Gomez, J., Benitez-Amado, J., & Javier Llorens-Montes, F. (2015). How do small firms learn to develop a social media competence?. International Journal of Information Management, 35(4): 443–458. doi:10.1016/j.ijinfomgt.2015.04.003.
  20. Gururaj S., H.; Anand Y., K. (2015). Use of WhatsApp among the Research Scholars of Karnatak University, Dharwad: A study. International Research. Journal of Library & Information Science, 5(3): 548-561.
  21. Holsapple, C. W., & Joshi, K. D. (2004). A formal knowledge management ontology: Conduct, activities, resources, and influences. Journal of the American. Society for Information Science and Technology, 55(7): 593-612.
  22. Hong, D., Suh, E. & Koo, Ch. (2011). Developing strategies for overcoming barriers to knowledge sharing based on conversational knowledge management: A case study of a financial company. Expert Systems with Applications, 38: 14417–14427.
  23. Hong, I. B. (2015). Understanding the consumer’s online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. International Journal of Information Management, 3 (35): 322–336.
  24. Hsu, I. C. (2008). Knowledge sharing practices as a facilitating factor for improving organizational performance through human capital: A preliminary test. Expert Systems with Applications, 35, 1316-1326.
  25. Huang, X., Hsieh, J. J., & He, W. (2014). Expertise dissimilarity and creativity: The contingent roles of tacit and explicit knowledge sharing. Journal of Applied Psychology, 99(5): 816-830.
  26. Kaplan, A.M. & Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business Horizon, 53(1): 59-68.
  27. Kwahk, K.Y. & park,  Do-H. (2016). The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. Computers in Human Behavior, 55: 826-839.
  28. Lahiri, M., & Moseley, J. L. (2015). Learning by Going Social: Do We Really Learn from Social Media?. International Journal of Learning, Teaching and Educational Research, 11(2): 14-25.
  29. Lee,J.N. (2001).The impact of knowledge sharing. Organizational capability and partnership quality on is outsourcing success. Information and management, 38(5): 5323-35.
  30. Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations. Journal of Computer-Mediated Communication, 19: 1-19. https://doi.org/10.1111/jcc4.12029.
  31. Michailova, S., & Husted, K. (2003). Knowledge-sharing hostility in Russian firms. California Management Review, 45: 59–77.
  32. Moreno, M., Jelenchick, L., Koff, R., Eikoff,  J., Diermyer, C., & Christakis,  D. (2012). Internet use and multitasking among older adolescents: An experience sampling approach. Computers in Human Behavior, 28(4):1097-102.
  33. Nguyen, B., Xiaoyu, Yu., Melewar, T. C.Chen, J. (2015). Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51: 11-25.
  34. Omeluzor, S. U. & Bamidele, I.A. (2014). application of social networking tools for library service delivery: the experience of librarians in nigeria. Conference Nigeria library association, enugu stste chapter State, at national library of nigeria, independence layout enugua, volume: 14 Annual Conference and General Meeting:19-1.
  35. Palanisamy, R. (2008). Organizational culture and knowledge management in ERP implemention: an empirical study. journal of computer information system, 48(2): 100-120.
  36. Park, M. S., Shin, J. K., & Ju, Y. (2014). The effect of online social network characteristics on consumer purchasing intention of social deals. Global Economic Review, 43(1): 25-41.
  37. Peslak, A., Ceccucci, w. & Sendall, p. (2010). An empirical study of instant messaging (IM) behavior using theory of reasoned action. Journal of Behavioral and Applied Management, 11 (3): 263–278.
  38. Rajabi, M., Fakoor Saghih, A.M. & Khorakian,A. R.  (2016). Investigating the effect of affective and cognitive trust on the use of social network and sharing of knowledge on individual learning (case of the Teachers' schools of Mashhad). Mashhad: Faculty of Economic Sciences, Ferdowsi University of Mashhad. [In Persian]
  39. Ravichandran, T. (2017). Exploring the relationships between IT competence, innovation capacity and organizational agility. The Journal of Strategic Information Systems, 27(1): 22-42.
  40. Scale, M. S. (2008). Facebook as a Social Search Engine and the Implications for Libraries in the twenty#first century. Library Hi Tech News, 26(4): 540-556.
  41. Shamizanjani, M. & Ghasemtabar Shahri, M. (2014).  Proposing a Model for Successful Application of Knowledge Sharing II (Social Knowledge Sharing) within Organizations, Iranian Research Institute for Science and Technology, 29(4).905-930. [In Persian]
  42. Sheer, R. E. & Rice, R.E. (2017). Mobile instant messaging use and social capital: Direct and indirect associations with employee outcomes. In Information & Management, 54(1): 90-102.
  43. Stelzner, M. A. (2012). social media marketing industry report, Social Media Examiner. Available at: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry Report 2012. pdf (accessed 15 December 2012.
  44. Valizadeh, B., Sharifabadi, R. & Dolani, A. (2017). Investigating the Role of Mobile Telegraph Telegram in the Development of Academic Library Services (Case Study: Managers and Librarians of the Central Library of the Universities of the Ministry of Science).  Library and Information Sciences, 20(1), 21-51. [In Persian]
  45. Venkatesh, V., Morris, M.G., & Davis, G.B. (2003). User acceptance of information technology: Toward a unified view. [Electronic version]. MIS Quarterly, 27(30): 425.
  46. Wang, S., & Noe, R. A. (2010). Knowledge sharing: A review and directions for future research. Human Resource Management Review, 20: 115–131.
  47. Wirthman, L. (2013). Taking care of business: Social media will transform customer service. available at http://www.forbes.com/sites/capitalonespark/2013/04/10/taking-care-ofbusiness-social-media-will-transform-customer-service/
  48.  Xu, J.; Kang, Q.; Song, Z.;  Clarke, C.P. (2015). Applications of Mobile Social Media: WeChat among Academic Libraries in China. The Journal of Academic Librarianship, 41(1) 21-30
  49. Zareie, A. & MohammadKarim Bayat, M. K.  (2015). the Effectiveness of Social Media in Academic Libraries: Case Study of Tehran State Universities. Quarterly journal of the Ketabe Mehr (17 - 18): 21-8. [In Persian]

 

 

CAPTCHA Image