Document Type : Original Article
Assistant Professor, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran
Ph.D student of Strategic Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran
Objectives: The expansion and formation of businesses based on new technologies, use of larger markets, and increase in the volume of transactions on a global scale have led to rapid changes in the value chain through the digitization process. The existence of a technological platform provides an incentive for companies to survive in a global competitive environment. The faster companies can adapt to the new digital environment, the less risks they will face in international markets and the more secure they will continue to operate. A digitalization platform, by changing the strategic context, competitive structure, and behavior of the company, is a factor for exploiting opportunities and the basis of the success and competitiveness of companies. Since the transformation of the global economy has also provided many opportunities to companies and most of them need to develop and change their processes in order to quickly and effectively adapt to the changes, the current research was carried out with the aim of presenting the digitalization platform of companies and what is necessary to understand and implement digitalization. have been studied together in an integrated manner so that by knowing them, the implementation of this process can be facilitated.
Methods: This qualitative study was conducted using meta synthesis. In this regard, specialized research keywords including digital transformation, digital platform, digitization and digital business were searched in databases Emerald, ProQuest, Tylor & Francis, Science Direct, Wiley, SID, Noormags and Magiran in the period from 2000 to 2022. The search included 673 studies. Studies were evaluated in several stages, and unrelated articles in terms of title, abstract, content, and quality of the research method were excluded from the analysis. To check the validity of the used studies and the quality of the research method, the critical tool "CASP" was used, and 52 studies were included in the final analysis. Sandolski and Barroso introduced a 7-step method for metasynthesis, which was used in this research.
Results: According to the research conducted in this field and the extraction of 97 codes, the findings show that 16 concepts in four categories form the digitalization platform of companies, which were placed in four categories of competitiveness based on digitalization, digital capacity building, digitalization facilitators, and digitalization capabilities. Its radical nature is due to the fact that digitalization entails changing the business model. Digitalization is not just about technology, but also about how technology is used to create value and capabilities through the technology adoption process. It is necessary to explain that the speed of digitization of companies is not determined by the type of industry; rather, the maturity level of companies determines the speed.
Conclusions: According to the developments in recent years, the emergence of digital technologies and their use in the business world has been on the rise, and with the emergence and increasing importance of technology, the pressure on companies to align business strategies with technological changes has increased. Companies operating in various industries are carrying out several initiatives to discover and exploit their advantages, which include changing traditional business processes and organizational structure transformation. With digital transformation, organizations will change faster; As a result, the environment around organizations has become more unstable, uncertain, and complex than in the past, and the use of technology will be inevitable. The concepts of cost management, increasing innovative efficiency, pressure from competing companies, increasing market share, leadership based on digital transformation, organizational infrastructure, communication channels and networks, digital maturity, joining global competition and increasing international interactions, investment effectiveness, standardization and improvement of business processes, productivity of human resources, search for digital trends, creation of digital mentality, effective decision-making, and strategic renewal digital constitute the framework of the digitalization of companies.