عنوان مقاله [English]
Objective: To investigate the role of the media as actual and potential media contacts in the process of raising children.
Methods: The study is based on literature review. This study was carried out by making a list of relevant literature, including bibliographic research literature, that was identified for the present study.
Results: The results showed a significant impact of the media on the audience. As such, children are more apt to be victims of the media’s negative effects and threats. Audio-visual media prove more effective compared with other forms of the media. The Internet has had the overall characteristics, hence more effective than other forms of the media. On the other hand, they arise more interest in the children and young people. As such, it can prove a serious threat, despite the favorable opportunities it provides. The impact of the media and other threats on children is a global issue, hence a global attept is required for its remedies and removing its negative effects.
Conclusion: The study showed that protecting children against the negative effects of the media must be a public endeavor in which all people, local, national, and international institutions must cooperate. Families can play the most important role in this regard. Development of media literacy among parents and especially the target audience can play an important role in reducing the negative effects it will have. And, by utilizing the media, such threats can turn into opportunities for both individual as well as socio-cultural development, so as to reduce the risks of the media.