نوع مقاله : مقاله پژوهشی
1 گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه خوارزمی، تهران،
2 دکتری مدیریت، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران
3 دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشگاه خوارزمی، تهران، ایران
عنوان مقاله [English]
The digital age offers technologies that help all aspects of human life, and today almost all human work activities depend on email, internet, computer, etc, so the development of digital technology has a significant impact on changes in economic activities in the world. Companies are capable of stability and development that are able to evaluate the market's constant needs and requirements. Choose a more suitable business model technology from competitors. The purpose of the current research is to develop an electronic business model in the information technology industry in Iran based on the ontology of Osterwalder and Pignier. This research was conducted with an exploratory approach and using qualitative content analysis. The statistical sample of the current research is a number of managers, technical officials and supporters of websites active in the field of information technology in Iran, and 12 of them were interviewed. After analyzing the data, the electronic business model of Iran's information technology industry was compiled, which includes 9 different blocks with dimensions of customers, communication with customers, channels, proposed values, key activities, key resources, key partners, revenue streams and cost structure, the components of each of which are These dimensions are described in detail.
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