بررسی پیشایندهای موثر بر پذیرش و به کارگیری فناوری های موبایلی از سوی سرمایه گذاران حقیقی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه حسابداری، دانشگاه حضرت معصومه (س)، قم، ایران

2 گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد سنندج، سنندج، ایران

چکیده

هدف: فناوری موبایلی فناوری است که همیشه در دسترس بوده و می­تواند باعث کاهش نیاز به فناوری­های گران­قیمت همچون تجهیزات مخابراتی شود. فناوری­های موبایلی این امکان را در اختیار سرمایه ­گذاران حقیقی قرار می­دهد تا بتوانند در هر لحظه و مکانی که به اطلاعات مالی نیاز دارند، به آن دسترسی داشته باشند. براین اساس پژوهش حاضر تلاش دارد تا پیشایندهای مؤثر بر پذیرش و به­کارگیری فناوری­ های موبایلی از سوی سرمایه­ گذاران حقیقی در بورس اوراق بهادار تهران را مطالعه و بررسی کند.  
روش: این پژوهش به لحاظ هدف کاربردی و به لحاظ روش گردآوری داده‎ها توصیفی-پیمایشی، از نوع همبستگی است. داده‌های پژوهش حاضر با توزیع پرسش‎نامه بین 310 سرمایه­ گذار جمع‌آوری‌شد. روش نمونه­ گیری تصادفی ساده برای گردآوری داده ­ها به کار گرفته شد. بازۀ زمانی گردآوری داده ­های پژوهش زمستان 1402 و بهار 1403 بود. برای تجزیه­ وتحلیل داده ­ها از روش رگرسیون سلسله مراتبی استفاده شد.  
یافته­ها: پژوهش حاضر شامل دو متغیر وابستۀ تصمیم­ گیری سرمایه­گذاری و دادوستد سهام است. متغیرهای مستقل شامل دانش عینی، دانش ذهنی، اعتماد به سرمایه­ گذاری، ریسک ­پذیری، آشنایی با خدمات مالی موبایلی، ارزش پرتفوی، محل سرمایه­گ ذاری، جنسیت، تحصیلات، درآمد، و محل کار بودند که در سه مرحله وارد مدل شدند. دربارۀ دو مدل اول هر دو متغیر وابسته، تمامی متغیرهای وارده به مدل­ ها معنادار بودند. دربارۀ مدل سوم متغیر وابستۀ اول (استفاده از فناوری­ های موبایلی برای تصمیم­گیری سرمایه­ گذاری)، به استثناء متغیرهای مربوط به آشنایی با خدمات مالی موبایلی بقیه متغیرها معنادار بودند. دربارۀ مدل سوم متغیر وابستۀ دوم (استفاده از فناوری­های موبایلی برای دادوستد سهام) همۀ متغیرها معنادار بودند.
نتیجه ­گیری: با توجه به اینکه توسعۀ فناوری ­های مالی، خدمات مالی موبایلی، و پتانسیل ­های بالقوۀ بانکداری باز با هدف تأمین نیازهای کاربران انجام می­شود، درک و شناخت ویژگی­ های فردی سرمایه ­گذاران به­مثابه یک پیشایند مؤثر بر پذیرش سرمایه­ گذاری­ های موبایلی ضروری است. به ­علاوه برای افزایش اعتماد سرمایه­ گذاران و ارائۀ خدمات بهتر به آنان، تدوین مقرراتی در صنعت فناوری ­های مالی دربارۀ به­ کارگیری موبایل برای اهداف سرمایه­ گذاری نیز ضرورت دارد. درنهایت، فناوری­ های موبایلی می­توانند به سرمایه­ گذاران حقیقی در دسترسی آسان­تر به تراکنش ­ها و مدیریت پرتفوی یاری رسانند.      

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The Antecedents Affecting the Adoption and Implementation of Mobile Technologies by Individual Investors

نویسندگان [English]

  • Mohammad Nazaripour 1
  • Babak Zakizadeh 2
1 Accounting Department, Hazrat-e Masoumeh University, Qom, Iran
2 Department of Management, Islamic Azad University Sanandaj Branch, Sanandaj, Iran.
چکیده [English]

Purpose: Mobile technology is technology that is always available. Mobile devices reduce the need for expensive technology, such as landline carrier services. Mobile technologies provide individual investors with the opportunity to access financial information at any time and place they need. Therefore, this study attempts to investigate the antecedents affecting the adoption and use of mobile technologies by individual investors in the Tehran Stock Exchange.

Method: The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data collected through the distribution of questionnaires among 310 individual investors. In this study, a simple random sampling was used. The time period of this study is the first half of 2024. Hierarchical regression method was used to analyze the data.

Findings: This study includes two dependent variables of making investment decisions and stock trading. This study includes two dependent variables of making investment decisions and stock trading. Independent variables included objective knowledge, subjective knowledge, investment confidence, risk tolerance, mobile financial services familiarity, portfolio value, investment type, gender, education, income and workplace. These variables entered into the model in three stages. Regarding the first two models of both dependent variables, all the variables included in the models were significant. Regarding the third model of the first dependent variable (use of mobile technologies to make investment decisions), except for the variables related to familiarity with mobile financial services, the rest of the variables were significant. Regarding the third model of the second dependent variable (use of mobile technologies for stock trading), all variables were significant.

Conclusion: Since the development of financial technologies, mobile financial services, and the future potential in open banking is done with the purpose of meeting the needs of users, therefore, understanding the investors' characteristics as antecedents of mobile investing adoption is of interest. Furthermore, regulatory development for mobile investing in the financial technologies is also necessary in order to increase trust and better serve investors. Finally, mobile technologies can help individual investors to access easier of transactions and automate portfolio management and allocation.

Purpose: Mobile technology is technology that is always available. Mobile devices reduce the need for expensive technology, such as landline carrier services. Mobile technologies provide individual investors with the opportunity to access financial information at any time and place they need. Therefore, this study attempts to investigate the antecedents affecting the adoption and use of mobile technologies by individual investors in the Tehran Stock Exchange.

Method: The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data collected through the distribution of questionnaires among 310 individual investors. In this study, a simple random sampling was used. The time period of this study is the first half of 2024. Hierarchical regression method was used to analyze the data.

Findings: This study includes two dependent variables of making investment decisions and stock trading. This study includes two dependent variables of making investment decisions and stock trading. Independent variables included objective knowledge, subjective knowledge, investment confidence, risk tolerance, mobile financial services familiarity, portfolio value, investment type, gender, education, income and workplace. These variables entered into the model in three stages. Regarding the first two models of both dependent variables, all the variables included in the models were significant. Regarding the third model of the first dependent variable (use of mobile technologies to make investment decisions), except for the variables related to familiarity with mobile financial services, the rest of the variables were significant. Regarding the third model of the second dependent variable (use of mobile technologies for stock trading), all variables were significant.

Conclusion: Since the development of financial technologies, mobile financial services, and the future potential in open banking is done with the purpose of meeting the needs of users, therefore, understanding the investors' characteristics as antecedents of mobile investing adoption is of interest. Furthermore, regulatory development for mobile investing in the financial technologies is also necessary in order to increase trust and better serve investors. Finally, mobile technologies can help individual investors to access easier of transactions and automate portfolio management and allocation.

کلیدواژه‌ها [English]

  • Mobile Technologies
  • Individual Investors
  • Stock Trading
  • Investment knowledge
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