عنوان مقاله [English]
Aim: Startup activities in different areas of business have been forming, operating, and growing for one or two decades. Accordingly, government institutions should seek to identify, monitor, and manage this area. The main purpose of this study is to identify and categorize active startups in the field of press and to formulate possible scenarios for their future development.
Methodology: A combined (quantitative-qualitative) approach was used to achieve the research objectives. In the first part of the research, a descriptive survey method was used to identify and evaluate the status of startups in the field of press descriptive survey method. In the second part of the research (qualitative part), the formative scenario method was used to develop the scenario. The population in the quantitative part of the study were all startups active in the press industry, which after numerous studies, finally 62 startups were identified and introduced in the present study. In the qualitative part of the research, 8 academic and executive experts in the field of press were identified and interviewed. In order to collect information, in the quantitative part of the research, the checklist produced by the researchers was used, and in the qualitative part of the research, interviews and content analysis were used. A formal scenario writing method was used to analyze the data and formulate scenarios. In the first part, a researcher-made checklist was used to collect data and in the second part, a semi-structured interview was used to collect data.
Findings: The results of the present study showed that active startups in the field of press and press have a lifespan of less than a decade and the weakness of investment and activity is one of their major weaknesses. On the other hand, they focus only on reporting and producing tools for managing and disseminating the press. Startups face many problems to work in this field, including infrastructure, industry weakness, and advocacy against change. Geographically, startups in this field are more concentrated in Tehran, and thematically, startups are more focused on public news and have not been able to cover the entire press industry. Finally, to explain the future of this field, three scenarios were explained if the infrastructure for their formation is provided to show the future of this field to the relevant officials.
Conclusion: Press startups do not have a favorable situation in Iran and it is necessary to plan for financial and moral support of these startups by the responsible institutions.