نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مطالعات اسناد فرهنگی آسیا، پژوهشکده مطالعات فرهنگی، ارتباطات و تحقیقات اسناد فرهنگی آسیا، پژوهشگاه علوم انسانی و مطالعات
2 دانشیار دانشکده علوم انسانی دانشگاه آزاد اسلامی، واحد یادگار امام خمینی (ره) شهرری
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The main purpose of this study was to identify and categorize active startups in the field of periodicals and to formulate possible scenarios for their future development.
A descriptive survey method was used to identify and evaluate the status of periodicals startups. In the second part of the research (qualitative part), the developmental scenario method was used to develop scenarios. 61 startups were identified and surveyed, and in the qualitative part of the research, 8 academic and executive experts in the field of periodicals were interviewed. Developmental scenario writing method was used to analyze the data and formulate scenarios.
The results of the present study showed that active startups in the field of periodicals have a lifespan of less than a decade and the weakness of investment and activity is one of their major weaknesses. On the other hand, they focus only on reporting and producing tools for managing and disseminating the periodicals. Startups face many problems to work in this field, including infrastructure, industry weakness, advocacy for change. Geographically, startups in this field are more concentrated in Tehran, and thematically, startups are more focused on public news and have not been able to cover the entire press industry.
کلیدواژه‌ها [English]
)
ارسال نظر در مورد این مقاله